Transforming Leaders Making the Impossible Happen

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Goss Reid Associates, Inc. is a management consulting firm founded by Tracy Goss and Sheila Reid in 1990 based in Austin, Texas. The firm works with CEOs and their senior management teams of companies committed to taking the lead and keeping the lead.

Team

Whatever is impossible in your industry today someone will make happen tomorrow and change the world. The only question is, will it be you, or will it be a competitor?

-Tracy Goss

TRACY GOSS

Founder

Ms. Tracy Goss was an internationally recognized senior consultant, author, and lecturer. Ms. Goss developed the strategic principles, thinking, and practices of the Executive Re-Invention methodologies. Her award-winning book “The Last Word On Power: Executive Re-Invention for Leaders Who Must Make the impossible Happen” and Harvard Business Review article “The Reinvention Roller Coaster: Risking the Present for a Powerful Future” are must-reads for senior executives and leaders of today’s major industries. She contributed to the Harvard Business Review on Change and lectured to business audiences at the Stanford School of Business. Ms. Goss graduated from Emerson College and the Mastery of Management delivered by the Darden Business School at the University of Virginia.

SHEILA REID

Co-Founder and President

Sheila co-founded Goss Reid Associates, Inc. with Tracy Goss in 1990. Sheila serves as the firm’s President. She created the “Winning Strategy” methodology with Ms. Goss. In addition, she developed, designed, and lead the “Executive Re-Invention” program with Ms. Goss. She was a co-founder of the original Arkansas Ballet Company. She received a Rockefeller Study Grant from the Arkansas Arts Center and studied the performing arts.

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JAMES DEPAIVA

Executive Consultant

James has worked with Goss Reid Associates, Inc. as a Senior Coach and Consultant since 2009. He traveled extensively with Ms. Goss. He delivered the Executive Re-Invention Program, in-house trainings and implementation of its methodology. He has in-depth experience as a musician and performer. In 1987, he was brought to New York to star in ABC’s Daytime Drama “One Life to Live” for 17 years both as an actor and a director.

TYNAN DAVIS

Executive Consultant

Tynan became an Executive Coach and a Vocal Coach of the ERP program in 2018. She specializes in Music work within the methodology. Through her decades of stage practice she transforms "non-singers" into "vocalists" transforming their own leadership with an understanding of how transformational leaders show up in the world. In 2019, she won a GRAMMY® for Best Opera Recording. Her stage experience spans opera, musical theater, and, contemporary ensembles using extended singing techniques.

JENN MILLER CRIBBS

Executive Consultant

Jenn became a Co-Leader of the ERP Program in 2014. She specializes in “Presence” and “Conversation Manager” work within the methodology. She has led teams of disparate people working with federal, city, regional agencies, international corporations, nonprofit organizations, steering committees, and schools. She received her Masters in Social Enterprise Administration from the Columbia School of Social Work and a Rising Leader and Innovator of the Year Award from the U.S. Department of Housing and Urban Development.

KURT TREU

Executive Consultant

Kurt became an Executive Coach and a Consultant of the firm in 2009. He specializes in the ongoing development of the "Winning Strategy" methodology. He served as Market President and Executive Vice President at U.S. Bank for 22 years. He serves as a board member, executive committee member and strategic planning Chair for Playhouse Square Foundation and finance committee Chair for The Greater Cleveland Partnership. He is a graduate of the Consumer Banking Association Executive Banking School Program. He received a BSBA from Wittenberg University, and an MBA from Baldwin-Wallace University.